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Anatomy of a website - packing more punch these days then your brochures and at considerably less cost you need to consider the design of your website with the same attention you give to your other marketing material.

To assist you, based on literally hundreds of websites we have designed, we have analysed the steps for you.

Step 1 - Deciding you need a website
There is little point in spending the time or money if all you want is a website "because others have a website".

You need to sit down and put down on paper the aim(s) behind your site whether it is to inform people by enabling them to download your brochures on line (and hence save you considerable cost) or to obtain quotes for new business or to sell your products via ecommerce or simply to facilitate communication.

Step 2 Deciding the elements for your site
Most websites have a home page, an about us page, a contact page and some kind of product or services content, but many are far more sophisticated than that. The best way to establish your own personal needs is to use an organisational chart approach and instead of personnel names use page names instead. Each page name could have a subsection and for more advanced sites you could show how the site can contain both globally accessed pages and password protected pages. We have included an example which you can use to assist you.

Step 3. Agreeing the overall design and objectives with the designers.
An all too often overlooked step in the hurry to get underway - this step is vital so that all parties are in agreement - at this stage the designers will issue some form of commitment document and formal proposal.

Step 4. Establish the graphics
Many website developments are delayed for weeks and sometimes months while the customer hunts for graphics.

For this reason we employ designers to come up with fresh graphics or a new logo or integrate your existing one - all we need is an uncreased brochure or letter head and we can usually do the rest for you.

Step 5 Writing the Copy
Copy writing is an art - not only is it tricky, even our professionally trained copywriters find it hard to write about their own companies, so it should come as no surprise that you will struggle with this aspect and would be well advised to use our professional copy writers.

Step 6 Special features - databases, shopping sites etc.
You will be pleased to find that designing shopping carts and bespoke databases use the same principles as above and for more information go to our Bespoke Database Page.

Step 7 Putting it all together for the first time
By now you will have been able to see your site on the web as a demo site - in some cases there will be instructions on the page - such as image required here or copy required there.

At this stage you will be able to get a feel of the navigation, the general layout and the overall look and feel of the site and the graphics.

This stage is vital as it is at this stage that you should review carefully with the designers and make any changes you want.

Step 8 Completing the Coding and adding all copy and graphics
This is the draft stage the site should be complete and now it needs to be carefully reviewed for graphics content and copy.

Note at this stage the coding will have included some basic search engine features such as suitable meta-tags for some of the images and possibly key words, descriptions and page names and at this stage the site could be handed over.

Step 9 Adding the final touches
Now that the basic copy and graphics are in place the site needs to be optimised for search engines, This can include making doorway pages adding site maps and a whole host of other devices to ensure the search engines more easliy find the site - see also search engine optimisation.

Step 10 Adding the Contact form
So many website companies just make a contact page with a few email addresses and leave it at that. But much more can be done to make sure you encourage customer contact.

The contact form should be designed in anticipation of your customers needs and how best you can respond to them. Excessive market gathering information should be avoided ( don't you just hate those forms that want your family history when you have just bought a new toaster!). Well it is very easy to get into that trap so we will advise you on what is necessary and what is superfluous.

All our contact forms provide postive on screen feedback and an emailed automated response to give your customer confidence that you have received their information and will deal with their requests.

Please use our contact form for a free quotation.