of a website - packing more punch these days then your brochures and at considerably
less cost you need to consider the design of your website with the same attention
you give to your other marketing material.
you, based on literally hundreds of websites we have designed, we have analysed
the steps for you.
1 - Deciding you need a website
There is little point in spending the time or money if all you want is a website
"because others have a website".
to sit down and put down on paper the aim(s) behind your site whether it is
to inform people by enabling them to download your brochures on line (and
hence save you considerable cost) or to obtain quotes for new business or
to sell your products via ecommerce or simply to facilitate communication.
2 Deciding the elements for your site
websites have a home page, an about us page, a contact page and some kind
of product or services content, but many are far more sophisticated than that.
The best way to establish your own personal needs is to use an organisational
chart approach and instead of personnel names use page names instead. Each
page name could have a subsection and for more advanced sites you could show
how the site can contain both globally accessed pages and password protected
pages. We have included an example which you can use to assist you.
3. Agreeing the overall design and objectives with the designers.
all too often overlooked step in the hurry to get underway - this step is
vital so that all parties are in agreement - at this stage the designers will
issue some form of commitment document and formal proposal.
4. Establish the graphics
website developments are delayed for weeks and sometimes months while the
customer hunts for graphics.
reason we employ designers to come up with fresh graphics or a new logo or
integrate your existing one - all we need is an uncreased brochure or letter
head and we can usually do the rest for you.
5 Writing the Copy
writing is an art - not only is it tricky, even our professionally trained
copywriters find it hard to write about their own companies, so it should
come as no surprise that you will struggle with this aspect and would be well
advised to use our professional copy writers.
6 Special features - databases, shopping sites etc.
You will be pleased to find that designing shopping carts and bespoke databases
use the same principles as above and for more information go to our Bespoke
7 Putting it all together for the first time
By now you will have been able to see your site on the web as a demo site
- in some cases there will be instructions on the page - such as image required
here or copy required there.
stage you will be able to get a feel of the navigation, the general layout
and the overall look and feel of the site and the graphics.
is vital as it is at this stage that you should review carefully with the
designers and make any changes you want.
8 Completing the Coding and adding all copy and graphics
This is the draft stage the site should be complete and now it needs to be
carefully reviewed for graphics content and copy.
this stage the coding will have included some basic search engine features
such as suitable meta-tags for some of the images and possibly key words,
descriptions and page names and at this stage the site could be handed over.
9 Adding the final touches
Now that the basic copy and graphics are in place the site needs to be optimised
for search engines, This can include making doorway pages adding site maps
and a whole host of other devices to ensure the search engines more easliy
find the site - see also search engine optimisation.
10 Adding the Contact form
So many website companies just make a contact page with a few email addresses
and leave it at that. But much more can be done to make sure you encourage
form should be designed in anticipation of your customers needs and how best
you can respond to them. Excessive market gathering information should be
avoided ( don't you just hate those forms that want your family history when
you have just bought a new toaster!). Well it is very easy to get into that
trap so we will advise you on what is necessary and what is superfluous.
contact forms provide postive on screen feedback and an emailed automated
response to give your customer confidence that you have received their information
and will deal with their requests.
use our contact form for a free quotation.